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A Collective VisionApr 30, 2013
Living up to your own expectations, and those of those who matter
Philly Tech Week 2013 marked an important opportunity for dialogue, visibility, and awareness of where WURD truly fits in this top national media market. At our BlackOut panel discussion, in the many conversations our staff had with friends and supporters in the subsequent days, and in our private staff meetings, everyone at the station seemed to take away two very concrete concepts:
One, we are a LEGACY organization, so there is a public expectation that we will honor the historic traditions that necessitate our presence on-air.
Two, we must ADAPT or DIE, if we are to stay competitive in a market that needs and demands so much more than our predecessors could achieve or had access to.
The Tech Week crowd is considered to be the cutting-edge thinkers of Philadelphia's information class, and they showed up in surprising numbers to hear the wisdom of more traditional businesspeople who are trying to carve out new territory in the digital landscape. The lesson in this exchange is that our little station can't, and won't, sacrifice everything we've learned over the years to go chasing a contemporary dream of what might be. Our success lies in striking a balance between what was and what's just over the horizon. Honoring our foundation, but pushing ourselves to grab hold of a new way of thinking, moving and presenting information that unites generations and moves people's hearts.
We hope you're ready to take the leap into the unknown with us. Sometimes we'll be making it up as we go along, but at the very least, we've got a pretty good inkling of where we're headed.
Here is last week's playlist:
- Sword + Gun - José James ft Hindi Zahra
- Naked Truth - Lalah Hathaway
- Braid Your Hair [live] - Jazmine Sullivan
- Wait Til You See Him [De-Phazz rmx] - Ella Fitzgerald
- Cascades of Colour - Ananda Project ft Gaelle Addison
- Loud Minority [Club mix] - United Future Organization
- Closer To You - Jimpster
- On A Better Day I'm Dreaming [Tall Black Guy rmx] - Colman Brothers
- After The Love Is Gone - Mint Condition
- Next Door Neighbor Blues - Gary Clark Jr.
- Cardboard Boxes - Rebekah
- In From The Storm - Lizz Wright
- I'd Like To - Corinne Bailey Rae
- Morning Scapes - Jazzanova & Bembe Segué
- God Bless The Child - Jill Scott ft George Benson & Al Jarreau
- The Man - Omar
- Ponta de Areia - Esperanza Spalding
- You Can Do It (Baby) - Nuyorican Soul ft George Benson
- 143 - Musiq Soulchild
- Basketball - Kurtis Blow
- Smoking CIgarettes - Tweet
- Smoke One - Anthony David
- Trizonna - Steal Vybe ft Trizonna McClendon
- There's Nothing Like This - Omar ft Pino Palladino