900AM-WURD Announces New Lineup and Digital Expansion Plans for 2014
Jan 13, 2014 | News

Today, we announce changes to our on-air line up and weekday schedule, as well as major plans to expand our reach as a multimedia enterprise!


900AM-WURD today launched a phased plan to update our overall soundprint and programming approach, and extend our global reach as a curator-source of content supporting progressive Black thought and activism. As you may have noticed, we made a number of incremental changes in late 2013, consisting mainly of programming and website tweaks -- but we can now share more substantive changes. Below are excerpts from the official press release we published earlier today (the release can be read in full here) and our new schedule can be viewed here:

"We had a very strong 2013, including the celebration of our 10th anniversary,” said Sara Lomax-Reese, WURD’s President and General Manager. “As we think about how we want the next ten years to look, we are seizing the opportunity to continue our success as a radio broadcaster and also take bold steps to maximize our potential in the multimedia space.”

In recent years, WURD Radio adopted a three-point approach for its presence and platforms called “On Air, Online, and In the Community.” This slogan, a nod to the company’s terrestrial radio programming, web content and on-ground events, will continue to provide the structure for how it operates as a media entity – but with heavier focus on digital/web content delivery and packaging powerful urban stories. The overall goal is to evolve the company into a world-class, interactive communications vehicle and voice within the African Diaspora.

Also foremost in the mind of WURD’s management team is the encouragement of the late Walter P. Lomax, Jr., M.D. – founder of the station and its loudest cheerleader. “It’s important that our family of members, listeners, sponsors and supporters know that we are inspired by my father’s example of excellence, activism, philanthropy and a genuine concern for the future of the Black community,” said Ms. Lomax-Reese. “That’s the context for our next chapter. WURD is ready to take our message and presence to greater heghts.”

This initial phase of changes will lay the foundation for growth in 2014 and is also expected to help WURD attract additional listeners, offer content that closes the youth/elder communication gap, and strengthen its technological capabilities. Additional plans for the year include a strong roster of live broadcasts around the region, six installments of the “WURD Speaks” signature symposium series, exclusive member benefits, new features in WURD’s popular smartphone app, major marketing and media partnerships, a listener trip to African American cultural attractions in Northern California, online retail of branded merchandise, significant blogger expansion, and even a brand-new station promotional vehicle.